Pride of Kashmir
Kashmiri craft, sold straight from the loom.

Overview
Pride of Kashmir has traded in Kashmiri shawls, pherans and handicrafts for decades, buying directly from weavers so customers get authentic pieces at fair prices. I built their online store on WordPress and WooCommerce to take that weaver-to-customer model online.
- WooCommerce catalogue with variations
- AJAX product search + category filter
- Wishlist, accounts and mini-cart
- Full checkout flow
- Campaign banners managed in-dashboard
- Mobile-optimised product imagery
- Category
- E-commerce store for Kashmiri handicrafts
- Built with
- WordPressWooCommercePHP 7MySQLjQuery
- Service
- Web Application Development
The challenge
Handmade textiles are hard to sell online. Every piece varies, buyers worry about fakes, and a catalogue of shawls, pherans and kurtas in many colours and embroidery styles quickly gets unmanageable. The store needed to show each piece properly, let shoppers filter a large range, and let a small team run sales and seasonal offers without a developer.
The solution
I set up WooCommerce on PHP 7 and MySQL with a product structure built around categories and variations (size, colour, fabric), so one design can carry several options without duplicate listings. The storefront has an AJAX product search with a category filter, wishlist, account area, mini-cart and a full checkout. Homepage campaign banners and collection blocks are managed from the dashboard, so the team can launch a Winter Sale or a new shawl collection themselves. jQuery handles the sliders and quick-view interactions, and image sizes are tuned so heavy textile photography still loads quickly on mobile.
A closer look


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