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NOUR

A heritage brand, built to sell to the world.

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NOUR homepage hero with a model in an ivory embroidered suit, the line “The World of Fine Craftsmanship” and an Explore NOUR button

Overview

NOUR is a premium Kashmiri heritage and lifestyle brand selling hand-woven Pashmina, Kashmiri shawls and stoles, hand-embroidered suits and occasion blazers, with worldwide shipping and 10% of profits going to artisan communities. I designed and built its online store on WordPress and WooCommerce with a custom theme.

  • Custom WooCommerce theme (Vite build)
  • Editorial luxury design
  • Quick view, wishlist and compare
  • Collections for shawls, suits, blazers
  • Journal for brand storytelling
  • Instagram and workshop video strip
  • Worldwide shipping ready
Category
Luxury e-commerce for Kashmiri craft
Built with
WordPressWooCommercePHPMySQLVite

The challenge

Luxury craft doesn't sell through a template storefront. NOUR needed a store that felt like a fashion house, told the story behind each piece and the artisans who make it, and still handled the practical side of international e-commerce: variations, accounts, wishlists and a smooth checkout.

The solution

I built a custom WooCommerce theme with a Vite front-end build: an editorial layout with a serif wordmark, warm neutrals and generous photography. The hero leads with collections, followed by a New Arrivals grid with quick view, wishlist and compare, collection tiles for shawls, suits and blazers, and a scrolling band of brand promises. A Journal section publishes stories on Kashmiri motifs and the craft, an Instagram strip and short workshop films bring the making process onto the page, and a newsletter signup captures interest. Account, wishlist and cart live in the header, and every piece is managed from the WooCommerce dashboard.

Gallery

A closer look

NOUR homepage hero with a model in an ivory embroidered suit, the line “The World of Fine Craftsmanship” and an Explore NOUR button
NOUR new arrivals row of Khilat, Meraas and Riwaayat pieces with prices, above a panel reading “10% of our profits are dedicated” to artisan communities
NOUR collection tiles for shawls, suits and blazers above a scrolling strip of brand promises: handmade in Kashmir, worldwide shipping, 10% to artisans
NOUR journal section with editorial cards on Kashmiri motifs, the Khilat robe of honour and why 10% of profits go to artisans
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